Conduct business in a way that evokes your company’s higher purpose in a way that actually does good for the world.
Prove your impact with data. Then turn that data into strong storytelling & marketing campaigns that strengthen your brand without purpose washing.
Meet and collaborate with other like-minded business owners. Join a global movement of entrepreneurs creating true change.
Following the economic business model laid by B Corp, we help businesses achieve the triple bottom line to balance people, planet and profit.
B Corp is rapidly evolving as the global standard in measuring a company’s commitment to operate in a way that helps rather than harms. It involves a rigorous approximately 200 question assessment measuring your company’s impact in five areas:
Certify as a B Corp and you’ll be in good company. B Corp certified businesses include:
Even solopreneurs can shoot their shot at certification. Smaller businesses actually have an advantage as they’re more nimble and will more easily grow with B Corp values already encoded in their DNA.
So why don’t more small businesses certify?
The road to driving impact is long, evolving and difficult to navigate. Many small business owners don’t feel equipped and help is difficult to find.
Which is why we formed Citizen Yard.
We give small businesses the tools, knowledge and know-how to pursue their mission.
Want to build more impact & purpose into your business but don’t know how? Our online community is your guide to building a purpose-driven business.
For companies that need a more a little more hands-on help. We facilitate the B Corp process, develop a custom attack strategy, do the gritty research work you don’t have time for and help you build the values of B Corp into your business to achieve certification.
From sustainability reports and impact measurement to content marketing and brand strategy, we help you tell an engaging story around your company’s mission.
— Kris Michiels
We believe entrepreneurs & companies have the ability to influence social, environmental, political and economic impact. Like you, we too are a small business with big noble ideas. It’s our mission to discover, analyze and curate good info from misinformation to provide you with only quality best practices & tactics for running a mission-driven company.
The Small Business Sustainability Guide is packed with 25 actionable tips small businesses can implement now to help your company become a better steward for the planet, your workers, community and customers.
A guide designed by small business owners, for small business owners.