Certify your company in
impact & purpose.

Use business as a
force for good.

Join a global network of purpose-driven companies changing the way business is done.

You want to use your company to create real impact in the world.
But how?

In How to ‘B’ we introduce you to B Corp certification — the growing standard for purpose-driven brands — and guide you through the certification process from start to finish.

You adore your company.

But some days you wish it did, well, more
You want a company that’s good for your customers, your workers, the planet, as well as everyone & everything in it.

You want a company that’s driven by purpose just as much as it is by profit.

How to ‘B’ is for small and growing businesses that want to root their companies in impact in purpose. You believe in values such as paying workers fair wages, causing no unnecessary harm to the environment and collaborating with other like-minded businesses.

In this self-led course you’ll:

  • Learn all about the B Corp business model
  • Why it’s quickly becoming the economic standard for purpose-driven businesses
  • How to apply its practices and values to create impact in your company
  • Greatly improve your business’ standard operating procedures
  • Use your new-found business model as a catalyst that sets you apart

Transform your business into one that creates true positive impact.

How to 'B' Corp Course

The goal of this self-study course is to demystify the B Impact Assessment and provide a step-by-step overview of the process to creating impact.

“Society’s most challenging problems cannot be solved by government and nonprofits alone…by harnessing the power of business, B Corps use profits and growth as a means to a greater end: positive impact for their employees, communities, and the environment.”

By the end of this course you'll know how to:

What's Inside:

'B'eginnings

Learn the origins of B Corp and how it's becoming the standard for measuring a business' impact. We show you exactly what it takes to certify and give you an attack plan.

Set the Baseline

Get started with the B Impact Assessment and begin measuring your impact. We'll get your mindset in check so you're ready to take on this great journey.

Prep & Prepare

A little preparation goes a long way in saving time, energy and sanity. In this module we’ll break down the BIA to make it manageable.

Going for 80

Dive deep into tackling each of the five impact areas. You'll learn best practices for applying impact in your business and earn points toward the BIA.

Submit & Scrutinize

The heavy lifting is done but there's still room to improve. We show you how to continue building impact and where to network with other purpose-driven businesses while you wait for your assessment to be evaluated.

Verify & Certify

At this point your assessment is in active evaluation. We show you how to avoid common pitfalls that have failed companies in the past.

Spread the News

You're officially B Corp certified and have built a business ready to change the world. We conclude by building a campaign that broadcasts your success and impact.

Bonus Material

We've loaded this course with templates, tutorials, case studies & other resources so you're not starting from scratch.

BEFORE ‘HOW TO B’

AFTER ‘HOW TO B’

Ready to get started?

Pay-in-full, monthly installments or try out Module 1 for free.

Trial

On the fence? Try Module 1 FREE
$ 0
  • 4 video lessons
  • Bonus lesson

Payment Plan

Break up payments across 5 months
$ 99 / Per Month
  • 7 modules of video lessons
  • Workbook + workspace
  • Certification attack plan
  • Private Slack community
  • Monthly coaching calls

Pay-in-full

Get 10% off when you pay in full
$ 445
  • 7 modules of video lessons
  • Workbook + workspace
  • Certification attack plan
  • Private Slack community
  • Monthly coaching calls

Meet your guide

I’m Ashley, the founder and brand impact strategist behind Citizen Yard.

I built this course after going through the B Corp process for my own business. I struggled to find help and resources focused on assisting small and growing companies; it seemed as if all the help out there was for the big guys. So I figured I would make it myself.

I’ve spent the past year studying B Corp and the B Impact Assessment. The path to B Corp can be a long and overwhelming one. It’s my goal to stop the overwhelm for you and guide you through the process to keep it enjoyable and exciting.

I take care of the confusion so you can focus on using your business to save the world.

Your course schedule

MODULE 1

Available 10/4

MODULE 2

Available 10/18

MODULE 3

Available 11/1

MODULE 4

Available 11/15

MODULE 5

Available 11/29

MODULE 6

Available 12/13

MODULE 7

Available 12/27

user feedback

What our customer
say about us

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Ann Black
Designer
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Jose Reed
Designer
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Michael Colt
Designer
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Jessica Doe
Designer
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Chan Wall
Designer
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Alison Browning
Designer

F.A.Q.

Is this course only for companies who want to certify as B Corps?

No. This course is for any one and every one who wants to learn ways to apply more impact and purpose in their business.

Do I get 1-on-1 access to you with the course?

This is a self-led course with technical support for tech issues related to accessing the course. If you find you need a more hands on approach, we do offer “pick my brain” and consultation avenues for purchase.

Can solopreneurs pursue B Corp certification?

Yes. Most B Corps are small businesses, including solopreneur-run ventures.

Are you B Corp certified?

We submitted our BIA early 2021 and are moving smoothly through the verification stage. If all goes to plan, we hope to have our certification early 2022.

Have a question we didn’t answer here? Send an email to support@citizenyard.com