How to 'B' Corp Course

Certify your company in impact & purpose.

This course is right for you if you:


Your company is just as focused on building up its community, workers, customers and the planet as it is on garnering profits.


You want to signal to prospective  partners, customer, clients and investors exactly how you do business.

Your company’s mission, vision and values are more than some CSR stunt — you live and breath them every damn day.

Use business as a force for good.

Join a global network of mission-driven companies changing the way business is done.

How to 'B' Corp Course

The goal of this self-study course is to demystify the B Impact Assessment and provide a step-by-step overview of the process to creating impact.

You adore your company.

But some days you wish it did, well, more.
You want a company that’s good for your customers, your workers, the planet, and everyone & everything in it.

You want a company that's driven by purpose just as much as it is by profit.

How to ‘B’ is for small and growing businesses that want to root their companies in impact in purpose. You believe in values such as paying workers fair wages, causing no unnecessary harm to the environment and collaborating with other like-minded businesses.

In this course you’ll:

  • Learn all about the B Corp business model
  • Why it’s quickly becoming the economic standard for purpose-driven businesses
  • How to apply its practices and values to create impact in your company
  • Greatly improve your business’ standard operating procedures
  • Use your new-found business model as a catalyst that sets you apart

Transform your business into one that leads economic change.

By the end of this course you will:

Complete the B Impact Assessment with confidence

Have a business primed for creating impact

Strengthen your business in core operational areas

Have a marketing campaign ready to announce your companies new direction

“Society’s most challenging problems cannot be solved by government and nonprofits alone…by harnessing the power of business, B Corps use profits and growth as a means to a greater end: positive impact for their employees, communities, and the environment.”

On the fence about B Corp?

Whats Inside


Learn the origins of B Corp and how it's becoming the standard for measuring a business' impact. We show you exactly what it takes to certify and give you an attack plan.

Set The Baseline

Get started with the B Impact Assessment and begin measuring your impact. We'll get your mindset in check so you're ready to take on this great journey.

Prep & Prepare

A little preparation goes a long way in saving time, energy and sanity. In this module we’ll break down the BIA to make it manageable.

Going for 80

Dive deep into tackling each of the five impact areas. You'll learn best practices for applying impact in your business and earn points toward the BIA.

Submit & Scrutinize

The heavy lifting is done but there's still room to improve. We show you how to continue building impact and where to network with other purpose-driven businesses while you wait for your assessment to be evaluated.

Verify & Certify

At this point your assessment is in active evaluation. We show you how to avoid common pitfalls that have failed companies in the past.

Spread the News

You're officially B Corp certified and have built a business ready to change the world. We conclude by building a campaign that broadcasts your success and impact.

Bonus Material

We've loaded this course with templates, tutorials, case studies & other resources so you're not starting from scratch.

Ready to get started?

Pay-in-full, monthly installments or try Module 1 for free.


On the fence? Try Module 1 FREE
$ 0
  • 4 video lessons
  • Bonus lesson

Payment Plan

Break up payments across 5 months
$ 99 /Per Month
  • 8 modules of video lessons
  • Workbook + workspace
  • Certification attack plan
  • Monthly coaching calls

Pay In Full

Get 10% off when you pay in full
$ 445
  • 8 modules of video lessons
  • Workbook + workspace
  • Certification attack plan
  • Monthly coaching calls

Meet Your Guide

I’m Ashley, the founder and brand impact strategist behind Citizen Yard.

I built this course after going through the B Corp process for my own business. I struggled to find help and resources focused on assisting small and growing companies. Small companies have unique needs and it seemed as if the existing help solely applied to the big guys — so I figured I would make it myself.

I’ve spent over a year studying B Corp and the B Impact Assessment. The path to B Corp can be a long and overwhelming one. It’s my goal to cut through the overwhelm for you and streamline the process to keep it enjoyable and exciting.

I take care of the confusion so you can focus on using your business to save the world.

Frequently Asked Questions

No. This course is for any one and every one who wants to learn ways to apply more impact and purpose in their business.

This is a self-led course with technical support for tech issues related to accessing the course. If you find you need a more hands on approach, we do offer “pick my brain” and consultation avenues for purchase.

Yes. Most B Corps are small businesses, including solopreneur-run ventures.

We are! We officially certified in December 2021.

Have a question we didn’t answer here? Send an email to